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Have you ever wondered how you can compete with large companies like Amazon (or Walmart)? Well, the more important question may be more not be how but why. Mega retailers, like the two mentioned, aren’t looking to only sell their own products. They have launched large programs encouraging small businesses to use their distribution platform. So, do you really need to compete when you can harness their traffic to sell your goods on their sites? 
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Since this is Small Business Month, we thought it would be the ideal time to call attention to some of the resources out there for the small business. With an increase in awareness of how important small businesses are to the local and national economies, large businesses are getting into the groove and pledging their support to help small businesses too.  Another calendar page has come and gone and with it, we’re ushering in May and Small Business Month. There’s no better time to show some local love! Small businesses are the heartbeat of our community. They’re the coffee shops where we meet friends, the boutiques that stock one-of-a-kind finds, and the service providers who remember our names and donate to our causes. But before you think this is a new call to spend money, know that you don’t need a big budget to make a big impact. Every purchase (yes, there’s the money but wait…), referral, and review goes a long way toward helping small businesses thrive. Whether you have $5 or just five minutes, we have some creative, fun, and meaningful ways to support small businesses this month. So get out into our community and support those who help make it what it is. Let’s be real. Elevator pitches can feel like a late-night infomercial–a robotic recitation of what your business does with an added exclamation point at the end. But for business owners and sales professionals, every interaction is an opportunity. A truly effective elevator pitch transcends mere information delivery. It's about forging genuine connections that can blossom into leads, partnerships, and lasting relationships. It's about making those precious few seconds count, not just for what you say, but for how you make the other person feel. What most people get wrong in their elevator pitch is that they make it sound like a commercial and all about them, when it should be about your audience. Forget the rigid templates and the pressure to cram every detail into a thirty-second spiel. This isn’t about broadcasting; it’s about initiating a conversation. The key lies in shifting your focus from simply explaining your business to creating a spark of interest and establishing a human connection. If you take nothing else from this article know that: the pitch must ignite interest  You know the old adage, “It takes money to make money”? While that may be true, marketing and advertising don’t have to cost a fortune. In fact, some of the most effective ways to get your business noticed are either free or surprisingly affordable (especially with the technology available). Whether you’re just getting started or trying to grow on a tight budget, here are 15 creative and cost-effective ideas to boost your visibility and draw in customers.  |
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