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As summer hits its peak (yeah, it’s hard to believe) and the back-to-school buzz begins, this is the perfect time to refresh your marketing. It’s also a great time to connect with your customers in meaningful, fun, and creative ways. And you don’t have to be a retail shop to “sell summer” or “back-to-school.” No matter what your industry, aligning your brand with what your customers are already thinking about can drive real results. 
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It may be extraordinarily hot and sunny (at least it is in most parts of the country right now), but it’s also the perfect time to jingle your way to more sales with a Christmas in July promotion. This festive mid-year moment is a golden opportunity to engage customers, clear inventory, and create a buzz—without the stress of December chaos. Plus, it’s becoming more popular over the past couple of years. With Prime Days in July, it’s also quickly becoming a time when buyers are conditioned to expect deals and encouraged to start thinking ahead to the holidays. With costs up, buying early and spreading out spending (instead of bundling it into one expensive month) is good advice for customers as well. Even if you’re not in retail, you can offer many of these sales pushes to bring customers in.  Facebook continues to be one of the most powerful platforms for businesses to connect with customers, build brand awareness, and drive sales. With over 2 billion users and tools that support everything from video marketing to community building, it remains a key part of many business marketing strategies. And that’s why it’s important to keep an eye on it. Two big pieces of news about the platform just hit (one planned, one not so much). Every business should be aware of: 1. Facebook is merging all video uploads into Reels, streamlining the posting process and pushing businesses toward short-form, mobile-friendly content. 2. A sudden and unexplained deletion of thousands of Facebook Groups shows that access to your audience on social media is never guaranteed—even if you haven’t violated any rules. This news carries big implications for businesses, not only how you create content, but how you protect your access to your customers and followers. Keep reading for what these updates mean, how to adapt, and why now is the time to get serious about owning your audience through email.  |
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