FORT LAUDERDALE, Fla. (November 14, 2023) - Rick Case, a visionary in the automotive industry, was honored posthumously by the Florida Automobile Dealers Association (FADA) which inducted him in the prestigious FADA Hall of Fame.
A trailblazer and retail pioneer of car brands, Case was founder and Chief Executive Officer of the Rick Case Automotive Group for 60 years. Beginning his journey as a dedicated and passionate salesman, Case's foray into the automotive sector began in 1962 in Ohio when he started selling used cars. His relentless pursuit of excellence and unparalleled salesmanship led to remarkable achievements, one of which is holding the world record for selling the most Honda cars in a single month, an astounding 1,222 vehicles.
Case was a force in the industry. In 1996 when Hyundai was struggling in the U.S. market, Case introduced a groundbreaking idea – a 10-year, 100,000-mile warranty. This concept became a standard warranty for numerous manufacturers, revolutionizing the industry's approach to customer satisfaction and product reliability.
Case's entrepreneurial prowess and visionary leadership transformed the Rick Case Automotive Group into a monumental force, approaching $2 billion in annual sales and employing 1,300 dedicated associates. Together with his wife Rita, Case expanded his automotive empire to encompass 14 dealerships throughout South Florida and Atlanta.
In addition to being honored by Automotive News as the National All-Star Dealer, the Rick Case Automotive Group dealerships are known for holding national sales records, consistently ranking among the top performers in markets they serve.
The automotive community was deeply saddened by the loss of Case in 2020, when he passed away at the age of 77 after a short but courageous battle with cancer. His legacy as an industry trailblazer, innovative thinker and dedicated community leader continues to inspire and uplift.
Case's impact extended beyond the showroom floor. His legacy lives on in countless organizations throughout South Florida and Atlanta. Together with Rita, Rick created, developed and led fundraising initiatives that raised more than $100 million for organizations in South Florida.
In 1982, Rick and Rita launched Rick Case Bikes for Kids, which has distributed more than 125,000 new and gently used bicycles to children in need during the holidays in South Florida and Atlanta. Rick was also instrumental in building 12 Boys & Girls Clubs of Broward County locations, which serve 12,000 members. He launched the Fort Lauderdale International Auto Show in partnership with the South Florida Automobile Dealers Association in 1991, which has helped raise more than $5 million for the Boys & Girls Clubs, and he founded and directed the Boca Raton Concours d’Elegance, the world’s largest Concours owned by a charity, which has raised more than $10 million for Boys & Girls Clubs.
Rick believed in giving a hand-up to children and families who need it most. That is evident in the Habitat for Humanity of Broward County’s ‘A Rick Case Habitat Community’ in Pompano Beach, which upon completion, will offer 76 homes, making it the largest affordable homeownership community in the county’s history.
The Case family is continuing Rick’s charitable work. In 2023, the family established the Rita & Rick Case Family Fund at the Community Foundation of Broward to ensure support for initiatives that have the greatest impact on children, families, education and healthcare.
About The Rick Case Automotive Group
Founded in 1962, the Rick Case Automotive Group has been honored by Automotive News as the National All-Star Dealer and is one of the largest auto groups in America, offering Honda, Hyundai, Genesis, Ioniq, Volkswagen, Kia, Acura, Audi, Mazda, Maserati, Fiat, Alfa Romeo, Honda Motorcycles and E-Z-Go golf carts. Celebrating more than 60 years in business, the Rick Case Automotive Group has 14 dealerships in Florida and Georgia. Those dealerships are known for holding national sales records, consistently ranking among the top performers in markets they serve. Rick Case Automotive Group is headquartered at 14500 W. Sunrise Blvd. in Sunrise, Florida. For more information, visit www.RickCase.com.
About the Florida Automobile Dealers Association
The Florida Automobile Dealers Association (FADA) is a statewide trade association representing Florida's franchised new car and truck dealers for 103 years. FADA is committed to promoting and maintaining a strong retail automobile industry in Florida for the benefit of consumers and dealers. For more information, please visit https://www.flada.org.