The next couple of months will be telling ones. We’re not saying a lockdown is inevitable, but a lot of communities have spent the past week or so escalating their precautionary levels and this article will give you some advice for overcoming slower business times with a potential shelter in place order.
There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store.
Yes, tantrums get attention but not the kind you want in order to get customers to buy from you. Instead, you want a more subtle approach. Here are several ways you can get attention for you and your business that have nothing to do with shouting or demanding it.
What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox.
This is great news for businesses if you use texting wisely. Before we cover all the amazing ways you can interact with customers on text, you must ensure they know, and agree to, you using their number to send messages and deals. You should never simply ask customers for their phone number as part of a transaction and then spam them with your messaging.
If you ask for their number, be very clear you plan on sending them giveaways and flash discounts (or whatever you will be doing). Give them the option of opting out at the time they give you their number and every time you send a message. Some people will love your flash deals. Others will opt out after a few. Always give them the option.
Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google's good side is through ensuring Your Google My Business listing is optimized.
While it seems pretty obvious how you can optimize your listing there are still many businesses out there that don't do it. And yet it's so easy to make these quick changes and additions.
Do you have the kind of business that people review? Do people find you through Yelp or would you like them to? If so, just like social media sites such as Facebook, you may get more traction if you decide to run ads.
Yelp did a major overhaul of its ads platform in May of this year and at the end of September it announced another big rollout with some teasers for the future. This article will give you a summary of all the details you need to know in order to figure out if the Yelp ad suite is for you.
Concern over the holiday shopping season is one that's looming large on most business owners’ minds. Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you're concerned about these things, you're not alone. And there are things you can do to make your business sales this holiday season better, even if you don’t have a lot of time.
If you spent any time on the Interwebs a year or so ago, you likely saw/heard the phrase “Okay, Boomer.” It was meant as a derogatory statement and used frequently by members of Gen Y and Gen Z all over Tic Toc and Instagram. It showed a dislike of following in their parents’ or grandparents’ footsteps. The memes and videos made fun of that generation for a lack of understanding and attributed much of what is wrong now with them.
In that light, chamber membership may be a hard sell to Millennials--and when they get old enough to join--Gen Zers. They may naturally see the chamber as an organization that Boomers join, not a place for young people who are taking on the world. But chamber membership makes a lot of sense for these younger generations once they understand the true reason and value behind the chamber.
The following is an article you can share with them to help convey the benefits behind membership.
Every few weeks or so the dining regulations are changing as we’re reopening in a phased approach. But “open” isn’t as easy as flipping a switch. There are some things you should keep in mind that will help your customers feel welcome and safe. These things go beyond what a local or county ordinance requires of you. But they’ll go a long way in helping your customers choose you over the competition.
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing.
Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with Super Bowl-esque budgets do.
And they're right.
Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same.
You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, refer you to others.
That takes a certain finesse.
And like fly fishing, it requires an ability to put it all together in a fluid motion. While looking for customers on Instagram is just one component of a marketing strategy, it can be an important one if you’re trying to increase visibility.