​Have you noticed these days that everyone seems to have a course or at least a YouTube video on how they do what they do? Teaching has become a secondary (and sometimes primary) revenue stream for the small business professional. Marketers, eBay sellers, and even real estate agents are turning how-to instruction into a new business.
 
Sure, it can enhance your brand, generate additional revenue, and establish you as an authority in your field. But it’s not always the answer for every business.
 
Before jumping into becoming an online guru in your industry, it's important to weigh the benefits and challenges to instructional content creation. Here’s a guide to help you decide whether going that route is the right step for your business.

​If you spent any time on the Interwebs a year or so ago, you likely saw/heard the phrase “Okay, Boomer.” It was meant as a derogatory statement and used frequently by members of Gen Y and Gen Z all over Tic Toc and Instagram. It showed a dislike of following in their parents’ or grandparents’ footsteps. The memes and videos made fun of that generation for a lack of understanding and attributed much of what is wrong now with them.
 
In that light, chamber membership may be a hard sell to Millennials--and when they get old enough to join--Gen Zers. They may naturally see the chamber as an organization that Boomers join, not a place for young people who are taking on the world. But chamber membership makes a lot of sense for these younger generations once they understand the true reason and value behind the chamber.
 
The following is an article you can share with them to help convey the benefits behind membership.

​If you’re a chamber member, you may not give a lot of thought as to what that means for your employees but there are a lot of benefits for them as well.