Weston Florida Chamber of Commerce
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Chamber Blog

4 Must-have’s for an Awesome Business Newsletter

8/31/2020

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​Do you have a business newsletter? If you don't, what's holding you back? Is content the issue? Are you just not sure what you're going to tell your customers in every newsletter?
 
Newsletters are a great way to stay connected with your audience, especially if you have a long buying process or you run a business that thrives on repeat business. If either of those things is true, sending out a newsletter can keep you top of mind even when your customers aren’t quite ready to buy what you sell. Newsletters are a good nurturing and connection tool when you offer your audience something they want.
 
This comes down to content.
 
You want to make sure that you offer your audience something of value. To help with that, we've detailed a few things that you should put in a newsletter to get more opens.
 

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Chamber Membership: A Nice Bonus for Employees

8/24/2020

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​If you’re a chamber member, you may not give a lot of thought as to what that means for your employees but there are a lot of benefits for them as well.

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7+ Must-make COVID Content Changes for Improved Engagement

8/24/2020

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​Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down.
 
During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well. 

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Storytelling in the digital age

8/21/2020

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Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do it right.

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9 (More) Marketing Tips for the “New Normal”

8/17/2020

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​Are you tired of the words “new normal” yet? 
 
If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.

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6 Things People Want in Businesses Operating During COVID

8/10/2020

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​Six months into the COVID and we’re all still trying to figure out what’s going on. Should masks be required? Will kids be going back to school? Do we need goggles?
 
But what we do know is that a lot of customers are still concerned about their health and the health of those around them. Because of that, there are several things you should be doing (and marketing) in your business.

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How to Get More ROI from Social Media

8/3/2020

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​When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business.

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Copyright Weston Florida Chamber of Commerce.  All Rights Reserved.
3150 SW 145 Avenue, Suite 315 |  Miramar, FL 33027
Phone: (954) 432-9808 | [email protected] | sitemap | privacy
MemberClicks
  • About
    • About The Chamber
    • Steering
    • Trustees & Chairman's Circle
    • Rick Case
    • FAQs
    • Staff
    • Contact
  • Membership
    • Why Join
    • Membership Application
    • Testimonials
    • Investment Levels
    • Member Directory
    • Member Login
  • Calendars
    • Chamber Calendar
    • Member Events
    • Community Calendar
  • Programs
    • Chamber Calendar
    • Signature Events
    • Affinity Programs
    • Advertising
    • Ribbon Cuttings
  • Involvement
    • Committees
    • Referral Groups >
      • Innovative Networking
      • Weston Leaders
    • Ambassadors
    • Leadership South Broward
    • Speakers
  • Business
    • Development Resources
    • Broward Scorecard
    • Government Bids
    • Permits
    • Veterans
    • Disaster Preparedness
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Voting
  • Community
    • Community Calendar
    • Submit an Event
    • City of Weston
    • Why Weston
    • Southwest Ranches
    • Relocation Information
  • What's New
    • Blog
    • Job Bank
    • Coupons
    • Press Releases