Weston Florida Chamber of Commerce
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Chamber Blog

Move Your Business Story Off of the About Page

12/28/2020

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​If you spend any time speaking with copywriters or website writers, they will tell you a lot of businesses understand the importance of an effective About Us page on their website. As there’s been a lot of information written about telling your business story over the last decade and how customers want to do business with people they know, like and trust, many realize the value. You likely know that the About Page has the potential to become one of the most heavily visited pages on your website.
 
However, that’s where most businesses miss an opportunity.
 
They stop at the About Us page. Their business story never moves beyond it. But for the story to be believable, understood, and remembered—and thus effective—it has to spring off the About Us page and into these other places. 
 

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3 Ways to Stand Out When Everyone Else Is Trying to Do the Same

11/16/2020

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There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store.
 
Yes, tantrums get attention but not the kind you want in order to get customers to buy from you. Instead, you want a more subtle approach. Here are several ways you can get attention for you and your business that have nothing to do with shouting or demanding it.

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Copyright Weston Florida Chamber of Commerce.  All Rights Reserved.
3150 SW 145 Avenue, Suite 315 |  Miramar, FL 33027
Phone: (954) 432-9808 | [email protected] | sitemap | privacy
MemberClicks
  • About
    • About The Chamber
    • Steering
    • Trustees & Chairman's Circle
    • Rick Case
    • FAQs
    • Staff
    • Contact
  • Membership
    • Why Join
    • Membership Application
    • Testimonials
    • Investment Levels
    • Member Directory
    • Member Login
  • Programs
    • Chamber Calendar
    • Signature Events
    • Affinity Programs
    • Advertising
    • Ribbon Cuttings
  • Involvement
    • Committees
    • Referral Groups >
      • Innovative Networking
      • Weston Leaders
    • Ambassadors
    • Leadership South Broward
    • Speakers
  • Business
    • Development Resources
    • Broward Scorecard
    • Government Bids
    • Permits
    • Veterans
    • Disaster Preparedness
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Voting
  • Community
    • Community Calendar
    • Submit an Event
    • City of Weston
    • Why Weston
    • Southwest Ranches
    • Relocation Information
  • What's New
    • Blog
    • Podcast
    • Job Bank
    • Coupons
    • Press Releases