If you own a business you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?

Relationships are becoming incredibly important to brands, especially with social media. So is content marketing. Everyone wants infotainment. They long for information that is engaging and solid, not too long, not too short. Consumers are like Goldilocks nowadays.

But there’s so much noise out there. How do you get heard and give them what they want?
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Whether you’re producing an article, copy, videos, or podcasts, here are a few simple concepts to keep in mind as you create your content. These approaches are used by copywriters everywhere because they work.

​The world is full of gurus who will tell you to set some goals, drive action, make it happen. And that’s good advice.
 
But just because you can, doesn’t always mean you should.
 
Launching a new product or service is not something you want to do because you had a wild idea one morning over coffee or in the shower. There’s a lot more that goes into the launching of that product or service. But research and development can be pricey.
 
What if you have a business idea you want to run with but don’t have the money to hire someone to crunch numbers and present data? Should you launch without it? If you do, that could prove to be even more costly.
 
So how can you test an idea without a huge investment?