There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you watch the entire way through because it’s evocative and makes you feel something. You hardly  even notice that they’re selling a vehicle, but you buy into the lifestyle presented, which is Jeep’s goal.

Winning customers isn’t just about having a great product or service—it’s about making people feel something. The best brands don’t just sell; they connect, entertain, and even challenge their audiences. 

If you want to turn heads and build a loyal customer base, you don’t need to have Jeep’s ad spend. You can use these five powerful marketing techniques in your email, video, and social media campaigns.

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​Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal.
 
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them?
 
When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that.  

​Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience before it starts to sound the same.
 
So where do you get new content ideas and inspiration to attract and retain customers? And how do you keep your content fresh and relevant? Let’s dig into some sources and strategies to generate, curate, and hybridize content for your blog posts, articles, videos, and social media. 

​Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal.
 
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them?
 
When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that.  

​We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future marketing, it’s essential that over the next few weeks you think not only of the money, but the data you can garner from each sale as well. But don’t stress. You still have time to implement these important activities for big results.

​Things You Need to Do During Small Business Season
Don’t let the biggest sales season go by without gathering this data and implementing some of these activities to help with future marketing:

​Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long. You just need a couple of great ideas, an email marketing tool (like MailChimp or Constant Contact), and of course an email list.