Facebook continues to be one of the most powerful platforms for businesses to connect with customers, build brand awareness, and drive sales. With over 2 billion users and tools that support everything from video marketing to community building, it remains a key part of many business marketing strategies. And that’s why it’s important to keep an eye on it. 

Two big pieces of news about the platform just hit (one planned, one not so much). Every business should be aware of:

1. Facebook is merging all video uploads into Reels, streamlining the posting process and pushing businesses toward short-form, mobile-friendly content. 
2. A sudden and unexplained deletion of thousands of Facebook Groups shows that access to your audience on social media is never guaranteed—even if you haven’t violated any rules.

This news carries big implications for businesses, not only how you create content, but how you protect your access to your customers and followers. 

Keep reading for what these updates mean, how to adapt, and why now is the time to get serious about owning your audience through email.

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​Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal.
 
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them?
 
When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that.  

​Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal.
 
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them?
 
When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that.  

​From Thanksgiving to Christmas there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing.

For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision.
 
And that’s what businesses have been focused on.
 
But your social networks need to be doing double duty now.

​Yes, attracting new customers is important but there’s another great need right now—employees. You need to attract people to work with you and retain those you currently have.
 
Social media is an incredibly strong way to do this.
 
Consider the following types of posts to help you be seen as an employer of choice.

​When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business.