Do you have the kind of business that people review? Do people find you through Yelp or would you like them to? If so, just like social media sites such as Facebook, you may get more traction if you decide to run ads.
Yelp did a major overhaul of its ads platform in May of this year and at the end of September it announced another big rollout with some teasers for the future. This article will give you a summary of all the details you need to know in order to figure out if the Yelp ad suite is for you.
Concern over the holiday shopping season is one that's looming large on most business owners’ minds. Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you're concerned about these things, you're not alone. And there are things you can do to make your business sales this holiday season better, even if you don’t have a lot of time.
If you spent any time on the Interwebs a year or so ago, you likely saw/heard the phrase “Okay, Boomer.” It was meant as a derogatory statement and used frequently by members of Gen Y and Gen Z all over Tic Toc and Instagram. It showed a dislike of following in their parents’ or grandparents’ footsteps. The memes and videos made fun of that generation for a lack of understanding and attributed much of what is wrong now with them.
In that light, chamber membership may be a hard sell to Millennials--and when they get old enough to join--Gen Zers. They may naturally see the chamber as an organization that Boomers join, not a place for young people who are taking on the world. But chamber membership makes a lot of sense for these younger generations once they understand the true reason and value behind the chamber.
The following is an article you can share with them to help convey the benefits behind membership.
Every few weeks or so the dining regulations are changing as we’re reopening in a phased approach. But “open” isn’t as easy as flipping a switch. There are some things you should keep in mind that will help your customers feel welcome and safe. These things go beyond what a local or county ordinance requires of you. But they’ll go a long way in helping your customers choose you over the competition.