Weston Florida Chamber of Commerce
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Chamber Blog

Fast-Track Trust: How to Win Customers Quickly

10/4/2024

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​Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless options for consumers, can be hard. Establishing credibility and rapport takes time and effort. (It’s the one thing you can’t buy at Costco.) But strategic actions can accelerate trust building. By focusing on transparency, communication, and consistently exceeding expectations, you can cultivate trust quickly and effectively. If you want to build trust with current and potential customers, check out these important values.
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Spooktacular Business Ideas for a Thrilling Halloween Season

10/21/2023

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As the palm fronds turn golden and the air gets a tad cooler, Halloween offers businesses a bewitching opportunity to embrace the spirit of the season and boost customer engagement. With a little creativity and a dash of spooky flair, you can draw crowds and appeal to your ideal customers. Here are some spooktacular Halloween-inspired ideas to help your small business shine during this spine-tingling season.

One note of caution: as in all marketing activities, it’s important to know your audience. A scary phantasma, for instance, would likely not appeal to small children just as talk of witches and devils may upset some adults. It’s important to understand your customers and celebrate accordingly.

Now, let’s get on with a ghostly good time.
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16 Reasons to Shop Local Instead of Online

11/21/2021

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There is nothing more convenient than whipping out your phone, typing in a URL (or opening an app), perusing offerings, and hitting a few buttons to buy something…anything…everything. We even get our groceries that way these days. But as convenient as online shopping seems, there are several reasons to shop local.

In person is the way to go this Small Business Season. If you can suspend disbelief for a few minutes, we’ll explain why.

Our Favorite Reasons to Shop Local During Small Business Season
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Dealing with Angry Customers When You're Short Staffed

6/14/2021

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​The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are demanding and loud. Customers vow not to return. It makes for a bad situation for everyone.
 
So what can you do to ensure it doesn’t happen in your business?
 
Dealing with angry people during a staffing shortage is not easy, especially since one problem creates the other. People are angry because they have to wait. People have to wait because you are short staffed. No one wants to work in an environment filled with angry people.
 
Here are some things you can do to diffuse the situation.
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6 “Better Than Surveys” Ways to Find Out What Your Customers Think

2/8/2021

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​A few years ago, a trend hit—customizing your offerings to what your customers wanted. It involved surveying every part of their experience and shaping your business based on results. Customer-designed offerings kept a lot of businesses alive during COVID. The idea is a great one, give them what they want, make them feel important, and they’ll return.
 
This premise was so widely adopted that we all became professional survey takers. Now every moment you spend with a business (online or in-person) is followed by a survey on your experience. From airlines to doctors, they’re all doing it. These requests are exhausting and make people regret giving out their emails.
 
But it’s important to ensure your business offerings are in-line with what your customers want, right? So how do you ensure this without giving them survey fatigue? Here are a few ideas that will help you get the information you need without annoying them.

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How to Hook a Customer on Instagram

9/21/2020

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​Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same.
 
You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, refer you to others.
 
That takes a certain finesse.
 
And like fly fishing, it requires an ability to put it all together in a fluid motion. While looking for customers on Instagram is just one component of a marketing strategy, it can be an important one if you’re trying to increase visibility.

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3150 SW 145 Avenue, Suite 315 |  Miramar, FL 33027
Phone: (954) 432-9808 | [email protected] | sitemap | privacy
MemberClicks
  • About
    • About The Chamber
    • Steering
    • Trustees & Chairman's Circle
    • Rick Case
    • FAQs
    • Staff
    • Contact
  • Membership
    • Why Join
    • Membership Application
    • Testimonials
    • Investment Levels
    • Member Directory
    • Member Login
  • Programs
    • Chamber Calendar
    • Signature Events
    • Affinity Programs
    • Advertising
    • Ribbon Cuttings
  • Involvement
    • Committees
    • Referral Groups >
      • Innovative Networking
      • Weston Leaders
    • Ambassadors
    • Leadership South Broward
    • Speakers
  • Business
    • Development Resources
    • Broward Scorecard
    • Government Bids
    • Permits
    • Veterans
    • Disaster Preparedness
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Voting
  • Community
    • Community Calendar
    • Submit an Event
    • City of Weston
    • Why Weston
    • Southwest Ranches
    • Relocation Information
  • What's New
    • Blog
    • Podcast
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    • Coupons
    • Press Releases