According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but they may stop shopping in-person.
Online shopping needn’t be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way to do that is to produce valuable content so that when potential customers are on your website, they are moved to action and purchase from you.
Online Necessities Before the Content
Before you create the content, work on a few things such as:
The last two will help with the content you produce but the content will also help engage your followers and solidify your brand.
Now let’s talk about the content you need to drive online sales.
Content That Drives Online Sales
The content we’re going to suggest creating should be posted on your website, shared on your social media platforms and through sponsored content on Facebook (and any other social media platform that you participate often on), and posted/linked to in your newsletter. Excellent content will do nothing to increase your online sales if people don’t know about it.
Finally, stay in touch. If people are willing to give you their phone number and receive text messages from you, this is an excellent way to drive action. Every time you have a new item or service, let them know. If you’re running a special, show them. Always link to your site so buying is simple.
With this online content, they’re already halfway to a purchase. You just need to give them a little incentive to buy from you.
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so.
Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.
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