Weston Florida Chamber of Commerce
  • About
    • About The Chamber
    • Governance
    • Trustees & Chairman's Circle
    • FAQs
    • Staff
    • Contact
  • Membership
    • Membership Application
    • Why Join
    • Testimonials
    • Investment Levels
    • Member Directory
    • Member Login
  • Programs
    • Chamber Calendar
    • Signature Events >
      • After Hours
      • Lunch
      • Golf
      • Awards
    • Affinity Programs
    • Advertising
    • Ribbon Cuttings
  • Involvement
    • Committees
    • Referral Groups >
      • Impact Leaders
      • Weston Leaders
    • Ambassadors
    • Leadership South Broward
    • Speakers
  • Business
    • Development Resources
    • Broward Scorecard
    • Government Bids
    • Permits
    • Veterans
    • Disaster Preparedness
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Voting
  • Community
    • Community Calendar
    • Submit an Event
    • City of Weston
    • Why Weston
    • Southwest Ranches
    • Relocation Information
  • What's New
    • Blog
    • Job Bank
    • Coupons
    • Press Releases

Chamber Blog

Optimize These 7 Easy Things to Maximize Your Google My Business Listing

11/2/2020

0 Comments

 
Picture
​Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google's good side is through ensuring Your Google My Business listing is optimized.
 
While it seems pretty obvious how you can optimize your listing there are still many businesses out there that don't do it. And yet it's so easy to make these quick changes and additions.
​
  1. Fill out the entire profile. You know that quote about intentions and a certain road to somewhere paved with them? It's definitely true of businesses that say, “I'll just fill this out now and add the rest of the details later.“ Later never comes. Don't leave an incomplete profile. Google is giving you an easy way to catch the attention of its search engine. The search engine advises, “Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.”
  2. Keep your listing up-to-date. If something changes with your location, the hours, the offerings, or anything else don't forget to change it on your Google My Business profile. Even if the change is temporary, as in a temporary closing of a location, always make sure your listing has your most up-to-date information. If someone is doing a Google search, you don't want them to be frustrated with the results on your business. 
  3. Add all your locations. Make sure you add all your locations to your business profile. If you have more than 10, you can add them in bulk.  
  4. Flag inappropriate reviews. While you never want to flag a review just because you disagree with it, there are times where people use extremely vulgar or otherwise offensive language. There are also occasions where trolls will say things about your business that aren't true. There have even been situations where people have reviewed businesses and there's no record of them being clients. If you come across an erroneous or offensive review, submit them to Google. 
  5. Use keywords in your listing. Sure, you want to use the obvious ones but spend some time brainstorming on other keywords and phrases your customers could be using to find your services. Sometimes it’s not so much a subject as a question someone might ask. There is also a cool feature called Google Trends that helps you locate trending keywords. For instance, if you were a florist you would obviously use the keyword “florist.” But after visiting Google trends you may discover that “red roses” is trending in search because it’s National Roses Day. Using that phrase may help you get more traffic to your store or website.
  6. Add photos. Profiles with photos get attention. In fact, Google estimates that profiles with photos get 35% more web traffic then those without. Make sure you upload pictures for your cover and your profile but also add additional pictures of your location, your staff, and/or your goods and services. 
  7. Use special offers. Google My Business also allows you to include special offers. An offer can mean the difference between someone choosing you or choosing your competitor. Use the post function to upload a special offer, news, or previews to future things in your business.
 
Google My Business is one of the easiest free ways to get traffic to your site. But it only works when you take the time to ensure you're using it to its full potential.
 
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so. 
Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.
0 Comments



Leave a Reply.

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    March 2022
    January 2022
    December 2021
    November 2021
    September 2021
    August 2021
    June 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    October 2019

    Categories

    All
    Business
    Chamber
    Chamber Membership
    Communication
    Coronavirus
    Crisis Management
    Customer
    Diversity
    Economy
    Employees
    Facebook
    Google
    Habits
    Hiring
    Holiday
    Holiday Season
    How To:
    Instagram
    Kindness
    Legacy Building
    Marketing
    Millennial
    Newsletter
    New Year
    New Years
    New Years Resolutions
    Online Course
    Political
    Product
    Professional Development
    Protests
    Reasons To Join The Chamber
    Recovery
    Relax
    Restaurants
    Return On Investment
    Sales
    SEO: Search Engine Optimization
    Small Business
    SMS Messaging
    Social Media
    Standing Out
    Successful
    Tribe
    Viceo Conference
    Video
    Website
    Website: Holiday
    Wellness
    Work From Home
    Workplace
    YELP

    RSS Feed

Copyright Weston Florida Chamber of Commerce.  All Rights Reserved.
15800 Pines Boulevard, Suite 313 |  Pembroke Pines, FL 33027
Phone: (954) 432-9808 | info@westonflchamber.com | sitemap | privacy
MemberClicks
  • About
    • About The Chamber
    • Governance
    • Trustees & Chairman's Circle
    • FAQs
    • Staff
    • Contact
  • Membership
    • Membership Application
    • Why Join
    • Testimonials
    • Investment Levels
    • Member Directory
    • Member Login
  • Programs
    • Chamber Calendar
    • Signature Events >
      • After Hours
      • Lunch
      • Golf
      • Awards
    • Affinity Programs
    • Advertising
    • Ribbon Cuttings
  • Involvement
    • Committees
    • Referral Groups >
      • Impact Leaders
      • Weston Leaders
    • Ambassadors
    • Leadership South Broward
    • Speakers
  • Business
    • Development Resources
    • Broward Scorecard
    • Government Bids
    • Permits
    • Veterans
    • Disaster Preparedness
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Voting
  • Community
    • Community Calendar
    • Submit an Event
    • City of Weston
    • Why Weston
    • Southwest Ranches
    • Relocation Information
  • What's New
    • Blog
    • Job Bank
    • Coupons
    • Press Releases